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Big hotel chains head to secondary Europe markets

Hilton Gdansk

Enjoy a stay at the new Hilton Gdansk in Gdansk, Poland.

By Joe Brancatelli

Big hotel chains looking to expand are increasingly looking around the world for opportunities. Major chains have long been fixtures overseas, of course, but the pace of expansion in recent years has picked up dramatically. And besides the obvious growth markets–China and India–the chains are beginning to penetrate what would normally be seen as secondary markets. For example, Hilton has opened a 150-room property in Gdansk, the chain’s second in Poland. And Marriott has opened its first two hotels in Sweden: a 278-room Courtyard in Stockholm and a 128-room Renaissance in Malmo. Marriott claims it will double its portfolio in Europe in the next five years.

Airline expansions

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Joe Brancatelli is editor and publisher of JoeSentMe.com, a non-commercial Web site for business travelers. Copyright 2009 by Joe Brancatelli. Licensed by contract for Orbitz use.

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